Formulation: Seppic — AS40296
Product Name: 10% Azelaic Acid Suspension Lotion
Claims: For redness and blemish-prone skin with a powdery finish
Process: Cold Process | Naturality: 81.1% (ISO 16128)
1. Concept & Skin Feel
This formulation targets blemish-prone, redness-sensitive skin. The key innovation lies in the polymer matrix: SEPIMAX ZEN™ and SEPINOV™ EMT 10 work together to deliver a fluid cream-gel texture that is both light and fresh while remaining non-sticky. The finish is characteristically powdery — a tactile benefit highly valued in Asian and Southeast Asian markets.
2. Hero Ingredients
Azelaic Acid (10%)
The star active. At 10%, azelaic acid is clinically proven for:
- Reducing post-inflammatory hyperpigmentation (PIH)
- Normalizing keratinocyte proliferation
- Providing gentle antimicrobial action against C. acnes
- Fading erythema associated with rosacea and acne
Formulated as a suspension (not fully dissolved), particles remain micro-fine to avoid grittiness while delivering efficacy. The 10% concentration is the sweet spot used in OTC-grade derma-cosmetics globally.
SEPIMAX ZEN™ (Polyacrylate Crosspolymer-6) — 0.50%
Seppic’s next-generation emulsion stabilizer. Provides excellent thickening without residue. Key benefits:
- Suspension power for micro-particles (perfect for undissolved Azelaic Acid)
- Yield-value behavior: holds structure but spreads smoothly
- Compatible with electrolytes and acids (pH 4.0 compatible)
SEPINOV™ EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer) — 0.10%
A thixotropic rheology modifier that complements SEPIMAX ZEN™. Provides smooth application and elegant skin feel with a powdery after-touch. Very low use level (0.10%) yet significant sensory impact.
EMOGREEN™ L19 (C15-19 Alkane) — 1.50%
A high-purity plant-based alkane derived from castor oil. Acts as a next-generation emollient replacing low-viscosity silicones. Delivers:
- Silky, flowing sensory profile
- Advanced skin-caring benefits
- Naturality-aligned with clean beauty trends (suitable for NATRUE/ECOCERT formulations)
Note: C15-19 Alkane is INCI-approved and widely accepted in EU, US, and Asian markets.
TALADVANCE™ (Centella Asiatica Leaf Extract) — 2.00%
Seppic’s ethically sourced Madagascar Centella asiatica extract. The modern “CICA hero plant” well-known in K-beauty and Asian markets. Benefits:
- Acts on skin homeostasis
- Respects skin circadian rhythm
- Anti-redness and skin-barrier support
- High asiaticoside / madecassoside content via Seppic’s proprietary extraction
3. Full Formula
| Phase | INCI Name | Supplier | Trade Name | % |
|---|---|---|---|---|
| A (Water) | Water (Aqua) | — | — | to 100% |
| Butylene Glycol | Gattefosse | Dynamo | 3.00% | |
| Ethoxydiglycol | — | — | 0.50% | |
| Sodium Glucoheptonate | — | — | 0.10% | |
| B (Polymer) | Polyacrylate Crosspolymer-6 | Seppic | SEPIMAX ZEN™ | 0.50% |
| Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer | Seppic | SEPINOV™ EMT 10 | 0.10% | |
| C (Oil) | C15-19 Alkane | Seppic | EMOGREEN™ L19 | 1.50% |
| Pentaerythrityl Tetraoctanoate | Dubois | — | 1.50% | |
| D (Active) | Water (Aqua) | — | — | 40.00% |
| Azelaic Acid | — | — | 10.00% | |
| E (Preservation) | Glycerin — Aqua/Water — Centella Asiatica Leaf Extract | Seppic | TALADVANCE™ | 2.00% |
| Hydroxyacetophenone | Thor | — | 0.40% | |
| 1,2-Pentylene Glycol | Thor | — | 1.00% | |
| F (Neutralizer) | Triethanolamine | Tianke | — | 0.02% |
4. Manufacturing Process (Cold Process)
- Mix Phase A ingredients in a beaker
- Disperse Phase B into Phase C; combine Phase A with Phase B+C
- Mix Phase D, homogenize with Silverson at 4000 rpm for 10 minutes (or until uniform)
- Add Phase D into Phase A+B+C; homogenize again at 4000 rpm for 4 minutes
- Switch to anchor stirrer at 100 rpm; add Phase E ingredients one by one until uniform
- Adjust pH to 4.0 with Phase F (Triethanolamine)
Key note: No heating required — this is a true cold process formulation, saving energy and protecting heat-sensitive actives like TALADVANCE™.
5. Specifications
- Aspect: White fluid cream gel
- pH: 4.0
- Viscosity (1M at RT): 7,500 mPa.s (Brookfield LVDV S62V6, spindle S62)
- Recovery after 1M at 45°C: 5,800 mPa.s — excellent thermal stability
- Stability: Passed M1 at RT, 4°C, 45°C, -18°C, and 30 freeze-thaw cycles (-5°C/+40°C)
- Centrifugation: Passed 3000 rpm, 30 minutes
6. Market Positioning
This formulation fits perfectly into the advanced whitening & anti-blemish research category for Southeast Asian markets:
- Clean Beauty: 81.1% naturality (ISO 16128), cold process, plant-based emollient
- Asian Consumer Preferences: Powdery, non-sticky finish; light texture — matches regional skincare preferences
- Derma-Cosmetic Claims: Clinical actives (10% Azelaic Acid) + CICA (Centella asiatica)
- Regulatory: Azelaic Acid 10% is widely approved as OTC in ASEAN, EU, and US markets
- Differentiation: Seppic proprietary ingredients (SEPIMAX ZEN™, TALADVANCE™) provide brandable differentiation
7. Formulation Notes
- Batch scale: Lab scale 300g (Silverson rotor-stator required)
- Scalability: Silverson homogenization is standard in cosmetic manufacturing — straightforward scale-up
- pH monitoring: Critical — adjust to 4.0 precisely; azelaic acid solubility changes with pH
- Azelaic Acid purity: Use pharmaceutical/cosmetic grade; particle size matters for skin feel
- Preservation: Hydroxyacetophenone + 1,2-Pentylene Glycol is a proven paraben-free system; challenge test recommended for target markets
Interested in technical collaboration on this formulation?
Contact us: darkyohuwei@gmail.com |
WhatsApp: +86 189 2728 8809
Interested in Formulation Data Collaboration?
Let's discuss how Melasyl AI can accelerate your next whitening or brightening formula. Technical collaboration, data licensing, or custom AI-driven research — reach out.
Contact Wei →